press-release Market Intelligence /marketintelligence/en/media-center/press-release/chinese-consumers-live-on-super-apps-thanks-to-in-app-payment-system content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

Chinese Consumers Live on ‘Super Apps’ Thanks To In-App Payment System

WeChat remains China’s king of social media with its 94% adoption rate towering over second-place Tencent QQ, which got 70%

Monterey, CA, Aug. 21 2019 — China's ‘super apps’ enable a variety of capabilities from third-party service providers within a single app including ride-hailing, ordering food delivery, messaging and mobile payments. Many of these services started primarily as mobile payments platforms which is why WeChat Pay and Alipay are currently the two largest apps in China, boasting a 90% and 94% usage rate by adult internet users, respectively, with 86% reporting that they use both, according to results from a survey by Kagan, a media research group within S&P Global Market Intelligence.

Among other mobile payments users, 45% of survey respondents indicated that they use UnionPay’s mobile payment system, with 43% of all respondents saying that they use both UnionPay and WeChat Pay, and 44% saying that they use both UnionPay and Alipay.

“WeChat Pay, Alipay and UnionPay dominated China’s mobile payments industry, with 43% of our survey takers reporting using all three providers,” said Julber Osio, Research Associate for Kagan at S&P Global Market Intelligence. “In most emerging markets in Asia, including China, people access the internet primarily through their mobile phones. This "mobile-first" culture meant that app developers had to find a way to capture a variety of services in the simplest way possible.”

The 2019 China Online Consumer Survey includes over 10,000 data points based on feedback received from 1,000 online adults in China on mobile operator providers, mobile payment providers, video subscription services, device usage, device activities, attitudes towards new technology, social media and e-commerce platforms and basic demographics.

Takeaways from Kagan’s 2019 China Online Consumer Survey results:

  • Among China’s mobile payments industry, UnionPay users are most likely to be younger, more affluent and have higher education.
  • Most popular e-commerce sites for our respondents are Tmall, with 84% reported usage rate, Taobao with 81% and Jingdong Mall with 72%.
  • WeChat usage is highest among ages 40-49, whereas relatively smaller platforms such as Sina Weibo, Meituan and Zhihu have a younger user base, peaking at the 18-29 age bracket.
  • 47% of Chinese users keep their phones for one to two years, and most respondents consider price and affordability as important factors when buying new devices.
  • Video streaming remains a niche activity. iQiyi, Tencent Video and Youku Tudou remain the most popular online video subscription services, with 62%, 53% and 40% reported usage rates respectively.

— END —

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. We integrate financial and industry data, research and news into tools that help clients track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI). For more information, visit

Media Contact

Vivian Liu, S&P Global | Market Intelligence
P.   +852 2841 1007

Subscribe to Press Releases

Submitting your email above means you agree to the Terms and have read and understood the Privacy Policy