The Business of Sports
Navigate the ever-evolving landscape of sports media with S&P Global Market Intelligence Kagan
Return of NCAA March Madness tips off year 2 of current media deals
March ushers in an electrifying season for college basketball, highlighted this year by dominant teams and elite-level talent. For the National Collegiate Athletics Association (NCAA), March Madness remains a significant commercial opportunity, generating roughly $1 billion annually from media rights, licensing, ticket sales, and corporate sponsorships and advertising. The men's tournament, celebrated for its tradition and dramatic upsets, consistently attracts millions of viewers, while the women's tournament aims to sustain its rising popularity, fueled by the emergence of standout players in recent years.
MediaTalk | Season 4 | Ep. 11 – Big Dance, Bigger Business: The New Economics Powering March Madness
MediaTalk | Season 4 | Ep. 5 – Will Super Bowl 60 Set New Viewership Records or Fall Short?
Sports Industry Insights
Navigating the Chaos of Sports Media Rights Fragmentation
In an era of fragmented media rights, rising costs, and increased fan engagement, the sports broadcasting playbook is being rewritten. For industry professionals, understanding the underlying economics isn’t just about the dollars and cents – it’s about survival in a multi-platform landscape. Please join us for an exclusive webinar breaking down the key areas affecting TV networks and streaming services that bring live sports content from the stadium to the screen.
Infographic: Global Sports Coverage
Explore key insights across the sports business landscape with our comprehensive infographic from S&P Global Market Intelligence Kagan.
Case Studies
MediaCensus
MediaCensus Broadband & Video provides a comprehensive analysis of operators within the US broadband and video industry, and allows users to analyze subscriber market share, operator coverage, broadband speed, and technology type data. Current coverage includes 1,200+ broadband and 750+ video operators with subscriber estimates at the Zip, County, and DMA® (Designated Market Area) levels updated quarterly.
- Benchmark peer subscriber and geography health
- Analyze operator subscriber churn and additions by geography
- Leverage speed and technology data by operator and market to influence infrastructure expenditures
- Evaluate operator health in key geographies and broadband subscriber categories over time
Our Sports Coverage
- Deep and broad institutional knowledge
- Highly experienced analysts covering all segments impacting the sports ecosystem
- Insights based on years of historic trends and analysis encompassing everything from TV network industry evolution and its impact on regional sports networks to global consumer sports preferences and streaming strategies
- Experienced news team covering timely and relevant impacts to the sports market, using deep knowledge and tools and data available on CapIQ Pro to provide quick responses to breaking stories, backed by hard data
Broadcast Investor – TV Networks and Broadcast
Customers can assess the financial performance of TV Networks in the US, Europe and the Asia Pacific. Provides subscriber and revenue projections needed to shape content strategies as well as carriage by geography and package compositions.
Economics of Advertising
Aside from measuring the impact of live sports on prime-time viewership, users can compare ad expenditures by medium and market. Find 3-year ad expenditure forecasts by cinema, internet, magazines and newspapers as well as outdoor, radio and TV for more than 80 countries.
Consumer Insights
Surveys help identify local media consumption habits, content preferences and price sensitivities in key markets – including an in-depth look into sports viewing preferences. See what consumers are viewing in the US and key markets in Europe and Asia.
Economics of Networks
Home to the Sports Report and the Sports Rights Database, this feature highlights the major factors influencing the US TV network industry across national broadcast, basic cable, regional sports and premium networks.
Economics of Internet
Assess the multichannel and OTT landscape at the operator and market level to support sales, marketing, CRM and product design. Coverage includes operator ARPU, subscriber estimates, and market projections.
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