crm-solutions Market Intelligence /marketintelligence/en/campaigns/crm-solutions.xml content esgSubNav

Clean data,
clear sightlines.

Navigate shifting priorities with data that delivers stable, transparent insights.

For marketing and sales professionals, clean data and automated workflows can make the difference between success and failure. With our CRM solutions, you can collect, organize, and manage your customers all in one place – and be certain you have a clear and complete view of their data and developments.


Clarify your
cloudy data

CRM data gets complicated quickly, especially when consolidating records – but skimping on data maintenance can cost your company millions. Purge your CRM of incomplete, inaccurate, and irrelevant data and save your organization from costly mistakes.

$12.9 million

Poor data quality could be costing organizations $12.9 million annually in expenses and losses.1

How you can clean your data

Use a unique identifier to determine your master record

Set duplication and validation rules for record creation

Build a workflow for record reports and training users on data management

Establish corporate hierarchy using parent identifiers to map subsidiary relationships

Solutions Spotlight

Cross-Reference Services

Cross-Reference Services

Unique IDs as distinctive as fingerprints


Business Entity Linking

Link millions of public and private entities using standardized and proprietary identifiers, including the S&P Capital IQ Company ID, as well as Global Tax IDs, Moody's, Fitch, Legal Entity Identifier (LEI), and more.


Global Instrument Linking

Utilize global security identifiers cross-referencing over 75 million instruments. Link a security to its ISIN, CUSIP/CINS, SEDOL, Bloomberg FIGI, Markit LoanX, and more.


Industry Sector Linking

Use existing frameworks at the industry level for GICS®, ICB Sector Classification, ETF Style Classification, Standard Industrial Classification (SIC), North American Industry Classification System (NAIC), Nomenclature générale des activités économiques dans L’Union Europeenne (NACE), and Australian and New Zealand Standard Industrial Classification (ANZIC).


Enhance records
and enliven your CRM

Connecting cross-channel data is critical, but data should also tell the right story. Data enrichment benefits all businesses, whether you are a professional services firm leveraging corporate hierarchies for conflict management, or a private equity firm searching for peer comps. With access to over 200 data sets, your organization can enrich CRM records to help teams be more effective and reduce administrative costs.


of Chief Marketing Officers believe they could pursue more growth opportunities if they improved the way they use data across all their channels.2

Key Data In CRM

  • 52

    Company FundamentalsOver 52 million company profiles, including business descriptions, financials, and hierarchy

  • 15

    Professional DataMore than 15 million professionals, executives, board members, and other important decision-makers, including their bios

  • 2500

    key developmentsOver 2,500 key developments on over 120,000 companies, published daily 

  • +2

    Transactions & Deal DataOver 2 million transactions, collected within 24 hours of disclosure, for M&A deals, buybacks, public offerings, and more

Solutions Spotlight


Census Data Connections


The essential data management solution

Xpressfeed capitalizes on the combined strengths of S&P Global Market Intelligence and select third-party vendors to help you enhance your CRM system. With Xpressfeed’s turnkey data loading and maintenance technology, packaged files are delivered to your CRM so you can customize and receive only the data you want and need.


Find the
targets you need

Sales and marketing teams are on the hunt for the right target companies. Sharpen their scopes with high-quality data and tools, right in their CRM.

Expand Your Data to Narrow Your Focus

Build prospect lists by using company hierarchies, investments, and competitors

Use Key Developments to flag a hot opportunity

Know who to talk to with people data on key executives, board members, and decision-makers

Solutions Spotlight

Salesforce Application

Private Company Data

Salesforce Application

Prospect without limits

Use powerful search capabilities to identify companies and people globally based on parameters you set and add them directly into your instance of Salesforce. Capture business descriptions, contact information, and five years of financials, including revenue, EBITDA, and net income – without ever leaving Salesforce.


Data delivered for
your organization

Not all CRM systems are alike, so our data delivery mechanisms take into account a variety of needs, including Salesforce, Microsoft Dynamics, Oracle, SAP, and even home-grown solutions.

S&P Global Market Intelligence Data

Salesforce Application

Company CRM System

  • Enterprise Use
  • Scheduled Updates
  • Batch Delivery
  • User Interface Included

Company CRM System

  • Enterprise Use
  • On-Demand Updates
  • Higher Volume than Desktop
  • Flexibility of Presentation

Company CRM System

  • Enterprise Use
  • Scheduled Updates
  • Bulk Delivery
  • Master & Delta Files
Learn more about each of these delivery mechanisms


S&P Global Market Intelligence for Salesforce


API Solutions




Census Data Connections


DealCloud DataCortex


Intapp Conflicts & CRM


Snowflake Workbench