Satisfaction for TV, home internet and wireless by service bundling (US) Q1 2025

Subscribers to multiple services from the same company were more likely to indicate they were satisfied with the services they received compared to those subscribing to TV, home internet or wireless services separately. According to results from S&P Global Market Intelligence Kagan's US MediaCensus online consumer survey, conducted in the first quarter of 2025, satisfaction for TV and home internet was about the same when taken together compared to those just subscribing to one. However, satisfaction was higher when pay TV and internet were also paired with wireless service.

Note: Subscribers were grouped by operator across all offered services surveyed, including subsidiary companies. Those taking multiple services are not necessarily bundled as part of a single bill or discounted rate. Not all services were included in the survey (e.g., Google Fiber wired home internet service and Mediacom Mobile were not included in this survey wave).

➤ Pay TV service satisfaction tended to be higher among those who also subscribed to, or bundled with, home internet and wireless services.

➤ Satisfaction with home internet services tended to be higher among those who also received their wireless service from the same company.

➤ Wireless satisfaction was about the same regardless of whether respondents received other services from the same operator.

Access full tables in Excel format, including additional data, here.

Access a breakdown of service bundling by operator here.

When asked how satisfied they were with the TV package they received, those subscribed to multiple services from the same company tended to be more satisfied compared to those only receiving TV service. For example, 63% of Spectrum (Charter Communications Inc.) subscribers who only receive TV were very/somewhat satisfied, compared to 73% who subscribe to TV, internet and wireless services. The same was true across subscribers to AT&T Inc. services, with 73% of those only subscribing to U-verse or DIRECTV indicating they were very/somewhat satisfied, versus 83% for those subscribing to all three.

Similarly, those who pair their home internet with wireless from their ISP tended to be more satisfied with their internet service compared to those who only receive internet. For example, among Xfinity (Comcast Corp.) subscribers, 79% of those who only receive home internet, and 78% of those with TV and internet were very/somewhat satisfied. However, 86% of those who pair Xfinity mobile with home internet and 83% of those who have all three services were very/somewhat satisfied.

The pairing of wireless service with TV or home internet does not have the same impact on wireless satisfaction. Overall, wireless satisfaction was higher at 85% very/somewhat satisfied, compared to TV and home internet at 71% and 79%, respectively. Among subscribers to both AT&T and Verizon Communications Inc., there was very little difference in satisfaction for those only subscribing to wireless versus those subscribing to internet and TV services. Among T-Mobile US Inc. subs, satisfaction was a little higher for those who paired home internet with their wireless service at 91% being very/somewhat satisfied, compared to 87% among those who only subscribed to wireless service from the company.

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This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.
Data presented in this article was collected from Kagan's US Consumer Insights survey conducted in the first quarter of 2025. The survey totaled 2,501 internet adults with a margin of error of +/-1.9 percentage points at the 95% confidence level. Survey data should only be used to identify general market characteristics and directional trends.