Entravision acquires South African digital advertising company

Entravision Communications Corp. acquired South Africa-based digital advertising services company 365 Digital Media (Pty.) Ltd. for an undisclosed sum.

The acquisition is in line with Entravision's continued global expansion as it seeks to provide marketing technology services in high-growth economies such as sub-Saharan Africa, a Nov. 4 news release said.

Post-deal completion, 365 Digital will keep all its employees and Julian Jordaan will remain company CEO.

365 Digital is an exclusive sales representative for short-video platform TikTok Inc. and in-game advertising platform Anzu. It is also the local authorized representative for digital audio streaming and podcasting company Triton Digital Inc. and is a provider of digital publisher services for South African publishers.

Entravision earlier acquired digital advertising companies MediaDonuts, based in Southeast Asia, and Cisneros Interactive, which is focused on the U.S. and Latin America.