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Summary
Legal marketers know that market intelligence is key to informing strategy to grow firm revenues. With so many resources available, and not enough time to consume them, it may feel like you are drowning in a sea of data. Technology solutions — including APIs - abound to help firms corral their data resources into actionable intelligence.
In this session, Kelly Harbour, Chief Business Development Officer at Goulston Storrs, Emily Jasper, Director, Company Information Services, at S&P Global Market Intelligence, Ron Bass, Practice Group Lead, KM & 3rd Party Partnerships at InTapp, and Andrew Hutchinson, CEO at Databall, will share the why, what and how of API implementation.
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This event is presented by the Legal Marketing Association
Speakers
S&P Global Market Intelligence
Emily Jasper
S&P Global Market Intelligence
Director Data and Research
Emily is a product management professional at S&P Global Market Intelligence, specializing in solutions for Sales and Marketing, including CRM data. She oversees the enhancement of Salesforce offerings and collaborates on Xpressfeed™ and API products. With a decade of experience spanning manufacturing, advertising, and enterprise software, she's recognized as one of Virginia's Top 50 Women Leaders.
Kelly Harbour
Goulston Storrs
Chief Business Development Officer
Kelly Harbour has more than 20 years of experience in professional services and is the Chief Business Development Officer at Goulston & Storrs PC, where she fuels relationships, strategy, and data-driven operations.
Kelly Harbour has more than 20 years of experience in professional services and is the Chief Business Development Officer at Goulston & Storrs PC, where she fuels relationships, strategy, and data-driven operations. Kelly is responsible for the firm’s business development, client service, marketing and communications, and practice group management efforts. A self-proclaimed data and technology enthusiast, in her spare time, she acts as the pro bono Director of Member Engagement for the SALI Alliance, a not-for-profit organization comprised of legal industry professionals from legal operations, law firms, and solution providers developing open, practical industry standards for classifying legal work.
Ron Bass
InTapp
Practice Group Lead- Knowledge Management & 3rd Party Partnerships
With over 30 years of experience Ron Bass has served as a trusted business advisor to senior executives in their sales and marketing efforts, data management and data quality initiatives, and 3rd party data licensing.
With over 30 years of experience Ron Bass has served as a trusted business advisor to senior executives in their sales and marketing efforts, data management and data quality initiatives, and 3rd party data licensing. Ron is currently the SME for numerous data partnerships at Intapp and supports clients in their efforts to introduce data into their various workflows. Having worked across numerous Fortune 500 companies globally Ron understands firsthand the challenges facing firms to drive efficiency, and how silos across a firm can minimize the value of company resources. Ron’s client experience includes exercises in developing major account and cross sales strategies, identifying white space across corporate entities and industry sectors, eliminating data and client duplication, and in utilizing corporate structures to assist in conflict identification and resolution. Work and life experience in Europe, Asia, South America and the U.S. enables Ron to bring a truly global perspective to clients.
Andrew Hutchinson
Databall
CEO
Andrew is a seasoned veteran of the legal technology community with over two decades spent working with firms across the globe to effect change underpinned by technology.
Andrew is a seasoned veteran of the legal technology community with over two decades spent working with firms across the globe to effect change underpinned by technology. During his time Andrew has developed a deep understanding of marketing and business development and the challenges that are faced by the community at large. Andrew is a firm believer in the power of data and is passionate about helping marketing and business development teams leverage data to drive better outcomes for the firm and their clients. He is well-regarded in the industry for his innovative approach to problem-solving and the odd discussion about unicorns and rainbows.
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