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Webinar
Live Webinar
The pressure is on to demonstrate how AI investments are starting to generate meaningful returns. Every executive asks, and every analyst demands answers on earnings calls. As firms shift their AI attention beyond operational efficiencies, are they recognizing the best place to track AI impact? Where you track sales impact – the CRM.
But how can you trust the GenAI Sales Assistant surfaces up real opportunity insight? Or edits the correct subsidiary record on a highly complex organization. Can the Assistant even assign territories correctly? None of that is possible without proper entity resolution—unique identifiers linking your data.
Cross Reference Services provide unique identifiers that ensure your AI is working with clean, accurate data. Whether you're measuring internal adoption, reporting customer interactions, or demonstrating ROI to investors, entity resolution comes first.
Join this webinar to discover:
S&P Global Market Intelligence
Director, Cross Reference Solutions
Lance has been with S&P Global for 25 years, primarily working on the industry leading Cross Reference mapping solution for clients around the globe. Lance is from NYC, graduated from University or Vermont, lived in Colorado for 17 years, and now lives in Arizona. Lance is an avid runner and cyclist and has run 14 marathons.
S&P Global Market Intelligence
Director, Data & Research Product Management
Emily Jasper is Director, Data & Research Product Management at S&P Global Market Intelligence. She is a product management professional, specializing in solutions for Sales and Marketing, including CRM data. Emily oversees the enhancement of Salesforce offerings and collaborates on Xpressfeed™ and API products. With a decade of experience spanning manufacturing, advertising, and enterprise software, she's recognized as one of Virginia's Top 50 Women Leaders.
Please contact us if you need more information or have trouble accessing the webinar.