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Amazon Australia adds pantry food, drinks to online offerings

Amazon.com Inc.'s Australian arm launched its Pantry Food and Drinks category that offers a range of grocery items from more than 400 local and international brands on its online marketplace, according to an Oct. 17 announcement.

The U.S. e-commerce giant launched its retail operations in Australia in December 2017 following a testing phase with a select number of customers a month earlier.

Amazon Australia said customers in the country will now be able to purchase over 80 million pantry items directly from www.amazon.com.au. Participating brands include Campbell Soup Co.'s Arnott's Biscuits, Nestlé SA's Milo and Uncle Tobys, Mars Inc.'s Masterfoods and M&M's, Unilever PLC's T2, Mondelez International Inc.'s Oreo, Coca-Cola Co.'s Powerade, as well as Carman's and Sanitarium.

The category also features organic food offerings from health food brands such as Pacific Organics, Blue Dinosaur, Genoa Foods, Ovvio Organics, Madura and Protein Bread Co., while supporting local health companies like Honest to Goodness and Zen Green Tea.

The launch of Pantry Food and Drinks follows the rollout of Amazon Pet Supplies, Travel Store, automotive and jewelry categories on Amazon Australia's online marketplace in September, and the launch of Amazon Prime in the country in June.

The move is expected to put pressure on Australia's largest retailers Woolworths Group Ltd. and Wesfarmers Ltd.-owned Coles, which also offers grocery items to customers online.