Rakuten Inc. announced Aug. 2 that it will take a majority shareholding in KonMari Media Inc., which was founded by best-selling author Marie Kondo in 2016.

The partnership will enable KonMari to expand its business worldwide and develop synergies with the Japanese internet service provider. The two companies will collaborate on content, branding and promotion of Kondo's tidying philosophy.

Rakuten added that it named Kondo as its first "Joy Ambassador."

Financial terms of the deal were not disclosed.