Alibaba Group Holding Ltd.'s Youku Business Division signed a three-year licensing deal with Oriental DreamWorks to release a bundle of DreamWorks Animation content in China, according to a Dec. 15 press release.
The content will be made available on Alibaba Digital Media & Entertainment Group unit's three major streaming platforms: Youku Tudou Inc.'s video sites Youku and Tudou, and Tmall Box, the set-top box from Alibaba's home entertainment business.
The first set of content is being pegged for release in January 2017, including titles such as "Kung Fu Panda," "Shrek" and "How to Train Your Dragon."
Oriental DreamWorks is a joint venture between DreamWorks Animation LLC and a group of Chinese investors including China Media Capital, Shanghai Media Group and Shanghai Alliance Investment Ltd.