trending Market Intelligence /marketintelligence/en/news-insights/trending/7ori40tndigj1nocuzthsw2 content esgSubNav
In This List

Nielsen buys games market intelligence provider SuperData Research

Blog

Insight Weekly: Bank boards lag on gender parity; future of office in doubt; US LNG exports leap

Podcast

MediaTalk | Episode 26: Video game industry growth softens amid post-pandemic hurdles

Blog

Insight Weekly: Job growth faces hurdles; shale firms sit on cash pile; Africa's lithium future

Blog

Silver-anniversary Black Hat Conference tackles the 'super empowered' individual


Nielsen buys games market intelligence provider SuperData Research

Nielsen Holdings PLC completed its acquisition of SuperData Research Holdings Inc.

SuperData Research provides market intelligence on digital games, gaming video content, virtual reality and augmented reality across mobile, PC online, console and other digital platforms.

The company analyzes the spending of more than 160 million paying digital gamers worldwide. As part of the transaction, SuperData will now be referred to as "SuperData, a Nielsen company."

The company did not disclose financial details of the deal.