Dec. 28 2018 — It's no secret that the number of Netflix Originals has grown exponentially over the last few years. But where do they stand against licensed titles on their own platform?
Click the link below to read about other demand trends among key SVOD players and the potential impact on content spending in this new 55 page Kagan whitepaper, produced in collaboration with audience demand measurement firm Parrot Analytics.
Comparing demand for Netflix original series versus licensed titles in the U.S., Kagan and Parrot analysis indicates that while currently the most in-demand content tends to be licensed titles, the proportion of demand share from Netflix original titles is increasing. Overall, for the 12 months analyzed, the demand share for Netflix originals grew an average of 1.0% each month.