Discovery Inc. is gearing up for its upfront, in which media companies look to sell linear and digital schedules to media buyers and their agencies ahead of the upcoming TV season. Ahead of its May 18 virtual presentation to advertisers, S&P Global Market Intelligence recently caught up with Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf to discuss the company's new streaming service, Discovery+, and the ad market amid COVID-19. Steinlauf also addresses the programmer's burgeoning TV Everywhere business and opportunities beyond linear TV's traditional demographics.
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