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Next in Tech | Episode 36: Customer experience investments pay dividends


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451 Research Podcast

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Listen: Next in Tech | Episode 36: Customer experience investments pay dividends

We knew customer experience was important and new research points out just how much impact investments in CX can have. Sheryl Kingstone is back on the podcast with her research partner Sudeep Kesh to talk about their results with host Eric Hanselman. They’ve shown that companies that indicate strong investments in CX have noticeably better credit and equity performance. The Digital Leaders significantly outperform the Digital Laggards. The ability to quantify that difference is exciting news!

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