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GTCR to set up new marketing technology business

GTCR LLC, in partnership with technology, marketing and advertising industry veterans Scott Knoll, David Hahn and Michael Iantosca, is establishing a new company that will buy companies and assets to build a marketing technology business.

The new Salt Lake City-headquartered company, Dreamscape Inc., will receive an investment from the private equity firm's GTCR Fund XII LP, with substantial capital from the three executives. Knoll, Hahn and Iantosca most recently worked at Integral Ad Science Inc. as CEO, chief strategy officer and chief revenue officer, respectively.

GTCR invests in financial services and technology; healthcare; technology, media and telecommunications; and growth business service industries.