Cardlytics closes acquisition of cash reward platform Dosh

Digital advertising platform Cardlytics Inc. completed the acquisition of cashback reward platform DOSH Holdings Inc.

The deal, which is worth $275 million in cash and stock, would enable advertisers to engage with consumers through international financial institutions and neo-banks and fintech companies, Cardlytics said in a press release.

The two companies will continue to operate as separate advertising platforms in the near term, with Cardlytics keeping its headquarters in Atlanta and Dosh remaining in Austin, Texas.