AdThrive sets March 9 lender call to launch $385M term loan

A Morgan Stanley-led arranger group has scheduled a lender call for 10 a.m. ET on Tuesday, March 9, to launch a $385 million term loan B for AdThrive LLC, according to sources.

Price talk for the term loan is not yet available, but proceeds will be used to refinance existing debt at the company, pay a dividend to shareholders, and pay fees and expenses related to the financing.

The borrower is CMI Marketing. Financing will also include a $60 million revolving credit facility.

Miramar Beach, Fla.-based AdThrive, backed by Zelnick Media Capital, offers advertisement optimization and management services.