Datasets that identify where your business will thrive in the United States
Business Market Insights is a robust database that provides market-leading forecast views of business employment and output at the state, MSA, and county level. Using advanced modeling techniques and a rich dataset from the US Department of Census, our teams of economists and business specialists leverage our internationally recognized US macroeconomic, industry, and regional forecasts to generate business activity indicators by county and detailed 4-digit NAICS code.
Private companies, financial institutions, and government agencies use this one-of-a-kind database to get a deep look at US markets. It enables users to estimate the size and growth potential of a specific industry in a particular geography even when regional data are limited. The database is designed to allow users to easily aggregate our historical data and forecasts by market area or industry.
This one-of-a-kind resource helps you:
- Size and segment markets and measure penetration
- Sharpen sales, marketing segments and geographical targets
- Assess demand for raw materials, finished goods and services
- Forecast sales nationally, regionally and locally by market segment
- Improve sales, revenue and profit performance
- Uncover new market opportunities and avoid potential risk
