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Webinar Replays

Growth Strategies for Loans and Deposits: Tools to Help Commercial Lending Teams Build The Entire Client Relationship

Tuesday, April 18, 2023
45 minutes

As interest rates increase and funding pressures intensify, many banks are looking to grow core deposits for the first time in many years. In addition to creative digital marketing strategies, banks can incent front line bankers with attractive bonuses tied to small business and business banking client acquisition and deposit growth. To ensure their success with attracting deposits and deploying liquidity into earning assets, it's critical that commercial lending teams have the tools and expertise to identify the best opportunities in their markets.

  • During this webcast we'll discuss essentials supports for the lending teams:
  • Developing a strategic framework for attracting more deposits
  • Defining competitive sales strategy – goals, targets, tactics
  • Preparing the organization to implement the strategy
  • Targeting small business opportunities using the S&P Capital IQ Pro Commercial Prospecting solution, including the expansion and enhancements to our Business Listings
  • Leveraging Vertical IQ's industry research to become a trusted partner for businesses

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S&P Global Contributor
Maureen McKenna is the Solutions Lead for U.S. Commercial Banks at S&P Global Market Intelligence. In this role, she produces segment specific thought leadership and identifies opportunities for Commercial Banks to partner with S&P Global to leverage our full suite of products. Full Bio


S&P Global Contributor
Hugh "HD" Jacobs, IV, is a Senior Commercial Banking Product Specialist at S&P Global Market Intelligence Full Bio
S&P Global Contributor
Nick Miller assists commercial and small business banking sales teams to generate more profitable relationships, faster, by closing the gap between when clients hope for or expect from their bankers and what bankers deliver. Full Bio

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