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Webinar Replays

Customer Experience as a Catalyst: Data-Driven Digital Economy

Thursday, May 12, 2022
1 hour

2022 will be a year of IT execution as companies establish a new ‘business as usual’ with fresh approaches to improving the customer experience, once-aspirational views of innovative and immersive digital experiences have quickly transitioned into requirements for employees, customers, and partners.

As businesses face mounting pressure to meet the speed and scale demanded of the digital experience economy, they need to decrease complexity in the technologies and processes used to deliver on their customer experience initiatives along the customer journey. Becoming data-driven is more than implementing a strategy, however; it entails an organizational and cultural shift. Overall, the state of adoption for a data-first model remains in the earlier stages. So, how are customer experience data drivers and digitally driven businesses boosting company performance?

Attendees of this webinar will learn how to:

  • Don´t fall behind because of the lack of data
  • Remain relevant in the eyes of customers
  • Benchmark their organization
  • Stay on top of latest technology adoption trends
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S&P Global Contributor
Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. Full Bio
S&P Global Contributor
James Curtis is a Senior Research Analyst for the Data, AI & Analytics Channel at 451 Research, a part of S&P Global Market Intelligence. Full Bio

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