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Blog — 1 May, 2025
As markets become increasingly complex and fast-paced, companies are turning to AI-powered research workflows to uncover timely insights, enhance decision-making, and stay ahead of emerging trends.
Our recent webinar, “Unlocked Insights: How to Leverage AI and Deep-Dive Estimates to Track Drug Development Trends,” brought together analysts Ely Fal, Market Development Associate at S&P Global Market Intelligence, and Hamish Wells, Commercial Team Lead at S&P Global Market Intelligence. They discussed how AI can significantly enhance analysis and corporate strategies across various sectors, with a particular focus on a healthcare case study. These key themes and insights from the session can guide your strategic decision-making, especially in times of market volatility.
The Power of AI in Corporate Workflows
AI is revolutionizing corporate workflows by automating data collection and analysis processes. Ely Fal remarked, “AI allows us to process data at a scale and speed that was previously unimaginable.” This newfound efficiency enables teams to concentrate on strategic initiatives rather than being overwhelmed by time-consuming data management tasks.
Tracking Market Trends
Monitoring market trends is essential for informed decision-making. Hamish Wells emphasized, “Real-time data analysis enables us to spot trends as they emerge, which is vital for staying competitive.” This proactive approach not only enhances strategic planning but also positions organizations to capitalize on new opportunities as they arise.
Role of Deep-Dive Estimates in Corporate Strategy
Deep-dive estimates are crucial for evaluating the market potential and financial viability of products and services. The discussion highlighted how AI can assist in generating robust financial models that project future sales. By leveraging these estimates, corporations can make informed decisions regarding resource allocation and investment strategies, ultimately leading to more effective business outcomes.
Case Study: GSK Acquisition of IDRx
The case study of GSK's acquisition of IDRx serves as a prime example of how data-driven insights can guide corporate strategy. By employing qualitative research methodologies and leveraging AI analytics, GSK effectively assessed the market potential of IDRx's pipeline of TKI drug candidates. This case underscores the importance of comprehensive data analysis in informing strategic acquisitions and partnerships
Integrating Qualitative Research Workflows
A structured qualitative research workflow is essential for gathering meaningful insights within the corporate environment. The webinar emphasized the significance of combining AI-driven data analysis with qualitative assessments to enhance understanding of market dynamics. Ely Fal noted, “By utilizing document intelligence tools, companies can efficiently analyze vast amounts of data.” Implementing such workflows can significantly improve organizations' responsiveness to market changes and stakeholder needs.
Market Potential and Revenue Forecasting
Accurate revenue forecasting is integral to corporate planning and strategy. AI enhances forecasting accuracy by analyzing historical data and current market trends, allowing organizations to anticipate market shifts and adjust their strategies accordingly. Hamish Wells highlighted, “Understanding the market potential of new drugs is critical for stakeholders.”
Insights from Broker Reports and Analyst Estimates
The discussion underscored the value of integrating insights from broker reports into corporate strategies. Staying informed about market sentiment and expert opinions, including consensus data, allows organizations to align their strategies with stakeholder expectations and make more informed decisions. Access to aggregated estimates from data platforms, such as Visible Alpha, along with insights into earnings forecasts and key performance indicators, can further enhance this process. Ely emphasized that “Monitoring key performance indicators is crucial for investors to assess the health of their pharmaceutical investments and the broader market.”
Key Takeaways
Webinar