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BLOG — Aug 14, 2025
By Paul Mendoza
In recent years, private markets have experienced a remarkable surge in popularity among investment managers. As firms seek to diversify their portfolios and capture higher returns, exposure to private equity, private debt, and other alternative investments has become increasingly common. According to recent reports, total global assets under management (AUM) in private markets reached approximately $11.87 trillion in 2023 and are projected to grow to $15 trillion by 2025 and more than $18 trillion by 2027. However, with this growth comes a host of challenges related to data management, particularly when it comes to mastering private market data.
Source: S&P Global, "Private Markets – A Growing, Alternative Asset Class” (July 2024)
Investment management firms aspire to treat private market data with the same rigor and standardization as public market data. However, the reality is that private market data often lacks a consistent schema or standardized identifiers, which creates significant confusion for firms trying to aggregate, master, and validate multiple sets of data from various vendors.
This lack of standardization leads to several challenges:
To address these challenges, S&P Global Market Intelligence offers an innovative Entity Linking and Matching service designed to help investment managers make sense of private market data. By leveraging advanced technology and best-in-class software, S&P Global's service enables firms to effectively link and match entities across disparate datasets, providing a clearer picture of their investments.
To illustrate the effectiveness of S&P Global's Entity Linking and Matching service, consider the experience of a leading global investment manager facing significant challenges in managing private market data. This firm struggled with data fragmentation and the lack of standardized identifiers, complicating their ability to aggregate and analyze investments across various private market assets.
The Problem: The investment manager needed a solution to reconcile multiple sets of private market data from different vendors while ensuring high data quality and transparency in reporting. They sought to augment their newer data management staff and effectively combine over 50 disparate datasets to create a cohesive view of their investments.
The Solution: By implementing S&P Global's Entity Linking and Matching service, the firm was able to standardize their data processes. The AI-driven algorithms facilitated the linking and matching of entities, allowing them to create a unified view of their private market investments. The cross-reference data provided additional context, enabling the firm to integrate private asset data with public market identifiers seamlessly.
The Benefits: As a result of this implementation, the investment manager experienced enhanced data accuracy and quality, which significantly reduced the time spent reconciling data. They were able to generate more transparent and reliable reports for their portfolio managers in the decision making process and for investors, thereby strengthening their credibility and trust. The streamlined processes also allowed their data teams to focus on higher-value analytical tasks, ultimately driving better investment decisions.
As private markets continue to grow in prominence within investment portfolios, the need for robust data management solutions becomes increasingly critical. S&P Global's Entity Linking and Matching service provides investment managers with the tools necessary to navigate the complexities of private market data, ensuring that they can treat this data with the same level of rigor as public market data.
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