Monster Beverage eyes rebound as energy drink sales regain fizz

Monster Beverage Corp. (NASDAQ: MNST) stumbled in the first quarter of fiscal 2025, with net sales falling -2.3% year-on-year as cautious US consumers pulled back from higher-priced energy drinks amid economic uncertainty. Analysts expect the lull to be short-lived. Visible Alpha consensus points to a +10% year-on-year bounce in second-quarter revenue to $2.1 billion, driven by a +7% rise in US and Canadian sales to $1.3 billion and a +20% surge in Europe, the Middle East and Africa sales to $474 million.

The core energy-drink franchise is set to regain fizz, with net sales for Monster energy drinks segment, which houses the namesake brand and Reign Total Body Fuel products, rising +9% year-on-year to $1.9 billion in Q2 after falling -0.8% in Q1. However, a lingering slump in the fledgling alcohol portfolio is expected to continue to weigh on overall sales.

Monster Beverage reports second quarter financial results on Thursday, August 7, 2025, after market close.

This article was published by Visible Alpha, part of S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.