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CASE STUDY — Aug 26, 2025
THE CLIENT:
A large multinational online retail company
USERS:
The sustainability group
Supply chain management has always been an important strategic issue for companies that rely on others for resources to help deliver the products and services being sold. Effectively managing a supply chain can provide an opportunity to develop reliable sources, cut excess costs and deliver products to consumers at a faster pace through strong inventory control.
Now, with the focus on sustainability on the rise, supply chain management includes additional considerations. Today companies are also looking to engage with suppliers who are environmentally friendly, respect human rights, and provide safe and inclusive workplaces.
This large online retailer deals with thousands of suppliers around the world. To mitigate potential risks, the sustainability group was asked to help the supply chain management identify firms that were socially responsible — in particular, firms that had diverse workforces that were paid well and treated fairly. The sustainability team needed a way to scale its assessments of current and potential counterparties given the volume of activity.
Members of the sustainability group had created a list of firms they knew did not meet the company’s criteria for being socially responsible. They wanted to be able to quickly identify other firms that should be added.
Given the company’s extensive supply chain network, the group felt a simple first step would be to exclude firms that did business with those already on the list. To support this, the group needed:
This would eliminate the need to search websites and other material, which would be a very manual process and likely yield poor results. The team met with S&P Global Market Intelligence (“Market Intelligence”) to learn more about the firm’s capabilities in this area.
Market Intelligence described its Panjiva Supply Chain Intelligence solution that provides global import and export transaction details, with information on buyers and sellers, product descriptions, values, and more. Importantly, the Network View tool on the Panjiva desktop would enable users to create a detailed, interactive visualization of trade networks, presenting a snapshot of a company’s entire supplier and customer base. The extensive data and robust web- based tools would help the sustainability team:
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Understand detailed trade flows |
The Panjiva Supply Chain Intelligence platform provides access to 2 billion transaction records, 13 million company-to-company relationships, and approximately 40% of global merchandise traded by dollar value.1 The records include importer and exporter company names, product details, dollar values, harmonized international trade (HS) codes, and more. |
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Search for specific products, trade routes, and companies |
Powerful search and mapping tools on the Panjiva platform help users quickly zero in on companies and their shipment activity. |
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Visualize trade networks |
Network View provides a fast way to get a snapshot of a company’s entire trading network. In addition to providing an easy-to-digest visual, it is interactive. By clicking on any company in the trade network, a new Network View is formed with that company as the center anchor. |
In this Network View sample, we see Company X, a supplier based in Asia, in the center. On the left-hand side in yellow, we see first and second order supplier relationships. On the right-hand side in blue, we see first and second order customer relationships. This graphic simply serves as an illustration of the tool, and is not meant to suggest that Company X, or any of its suppliers or customers, are not socially responsible.
Members of the sustainability group were very impressed with the Panjiva offering and the ability to quickly see buying and selling relationships around the world. In particular, they valued the ability to:
The group was excited to subscribe to the Panjiva web-based platform to scale its activities with robust data, analytics, and visualization tools. There is also a data feed option available if needed at some point in the future.
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