Mastercard completes acquisition of Dynamic Yield from McDonald's

Mastercard Inc. completed its acquisition of personalization platform and decision engine company Dynamic Yield Ltd. from McDonald's Corp.

The transaction was announced in December 2021.

Dynamic Yield aids more than 400 brands in delivering consumer experiences through individualized product recommendations, offers and content, according to a news release.

The company joins Mastercard's Data & Services organization, which is composed of more than 2,000 data scientists, engineers and consultants serving customers in over 70 countries.