Norsk Hydro to launch blockchain pilot for aluminum products

Norway's Norsk Hydro ASA partnered with quality assurance company DNV GL AS to launch a pilot on the use of blockchain to trace Norsk Hydro's aluminum products.

Norsk Hydro said March 1 that it will implement the blockchain-powered Tag. Trace. Trust. service developed by DNV that allows anyone to check the validity, data and authenticity of the product's environmental profile.

During the pilot phase, Norsk Hydro and DNV will work with furniture-maker Vestre AS, which uses Norsk Hydro's recycled aluminum brand called Hydro CIRCAL. The pilot will also be used for Norsk Hydro's low-carbon aluminum product named Hydro REDUXA.

"The aim of the pilot is to test a platform that supports manufacturers and brands to back their sustainability claims with verified data. This will allow them to trace the metal from the factory gates until it reaches the customer," said Bjørn Kjetil Mauritzen, head of sustainability at Norsk Hydro.

Norsk Hydro aims to roll out the platform to its customers in 2021.