Nielsen completes sale of NielsenIQ to Advent International

Global measurement and data analytics company Nielsen Holdings PLC completed the previously announced sale of NielsenIQ, Nielsen's former Global Connect business, to affiliates of private equity firm Advent International Corp.

Advent had reached a $2.7 billion acquisition deal for NielsenIQ in partnership with former TransUnion CEO James Peck, who was appointed NielsenIQ's chief executive.

J.P. Morgan Securities LLC and Guggenheim Securities LLC served as financial advisers to Nielsen. In addition, Wachtell Lipton Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie served as legal advisers to Nielsen.