Mastercard to acquire personalization platform Dynamic Yield from McDonald's

Mastercard Inc. will acquire McDonald's Corp.'s personalization platform and decision engine company, Dynamic Yield Ltd.

The transaction is expected to close in the first half of 2022. The terms of the agreement were not disclosed.

Dynamic Yield Chief Technology Officer Ori Bauer will become CEO after the deal closes. CEO Liad Agmon will remain in an advisory capacity.

Dynamic Yield, which McDonald's purchased in 2019, provides individualized product recommendations, offers and content. Using advanced artificial intelligence and other technologies, the software-as-a-service platform supports over 400 brands across the retail, financial services, travel and restaurant industries, among others, according to a news release.