HBO Max appoints Latin America leadership team ahead of planned expansion

HBO Max unveiled a slate of executives for Latin America as Warner Media LLC's streaming unit prepares for its expansion in the region.

Luis Duran will serve as general manager for HBO Max Latin America, effective February, reporting directly to HBO Max International head Johannes Larcher, according to a Jan. 19 news release.

Duran will be in charge of HBO Max in Latin America, expected to launch later this year. Duran previously served as chief commercial officer for the digital unit of MBC Group, a media company based in Dubai.

The AT&T Inc. unit also appointed other members of the Latin American operations of HBO Max, including Dionne Bermudez as head of product, Jose Calderoni as head of growth marketing, Dainira Falk as legal lead, Maria Huntsberry as talent lead, Jesus Rodriguez as head of content experience and Dario Tonelli as head of data, insights and planning.