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Summary
Join us for an interactive session exploring how leading global media company transformed its advertising sales strategy by centralizing fragmented data, automating workflows, and improving prospect targeting. In today’s fragmented video advertising landscape, selling across linear and digital platforms requires speed, precision, and reliable data. Learn how the organization used S&P Global Market Intelligence solutions—including the Salesforce App, Cross Reference Services, and Kensho Link—to centralize insights, streamline workflows, and supercharge their prospecting process.
What you’ll take away:
- How fragmented CRM data was unified to boost targeting across linear and streaming advertisers.
- How manual CRM cleanup drained time and resources, hindering revenue growth and territory mapping
- Ways automation eliminated inefficiencies and enabled real-time decision-making.
- A live demo of the tools in action—see how it works for yourself
This webinar is tailored for Chief Revenue Officers, Chief Commercial Officers, sales leaders, commercial strategists, sales enablement teams, and anyone looking to elevate sales performance through smarter, data-driven tools.
Speakers
S&P Global Market Intelligence
Emily Jasper
S&P Global Market Intelligence
Director, Data & Research Product Management
Emily is a product management professional at S&P Global Market Intelligence, specializing in solutions for Sales and Marketing, including CRM data. She oversees the enhancement of Salesforce offerings and collaborates on Xpressfeed™ and API products. With a decade of experience spanning manufacturing, advertising, and enterprise software, she's recognized as one of Virginia's Top 50 Women Leaders.
S&P Global Market Intelligence
Zaneta Kucerova
S&P Global Market Intelligence
Associate Director, D&R Business Development
Zaneta Kucerova is Associate Director at S&P Global Market Intelligence, where she leads business development for corporate solutions across the Technology and Consumer sectors. She brings over a decade of experience working with TMT corporates, advising clients on market trends, and aligning their workflows with S&P’s data and analytical capabilities.
Zaneta holds a degree from Goldsmiths, University of London, and has completed executive education programs at INSEAD and Imperial College Business School.
Questions?
Please contact us if you need more information or have trouble accessing the webinar.