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Summary
Markets move on perception long before they move on fundamentals. Banks and financial services firms that understand what investors actually believe about their risk profile, strategy, and capital allocation often outperform those that rely only on internal assessments.
With the ongoing war in the Middle East further heightening macro economic and geopolitical uncertainty, regulatory scrutiny tightening and equity and fixed income investors becoming more selective, effective perception management is essential. This webinar will explore how Perception Studies reveal blind spots, challenge assumptions, and help management and IR teams shape a clearer, more credible narrative to attract more capital.
In this thought-leadership webinar, the speakers will discuss:
- Why perception matters:
How investor perceptions influence valuation, access to capital, and overall confidence in your strategy. - What Perception Studies reveal:
Where messaging and market perception diverge, which elements of your investment case resonate or raise concern, and how you compare with peers. - When to use perception insights:
During results preparation, ahead of roadshows or strategic updates, and as part of routine IR hygiene to stay aligned with evolving market sentiment.
Speakers
S&P Global Market Intelligence
Farah Ezzo
Head of Sales, Issuer Solutions
Farah Ezzo is the Head of Business Development & Sales for Issuer Solutions in the Middle East and Africa, based in Dubai. She works closely with corporates and investor relations professionals across different sectors, helping them navigate the complexities of financial data and global investor engagement. Farah specializes in strengthening market visibility and enhancing shareholder communications, drawing on more than 13 years of experience across the region.
S&P Global Market Intelligence
Jacqueline Braun
Associate Director, Perception Analytics Team
Jacqueline is a lead adviser on the Perception Analytics team based in Cape Town and has deep knowledge across a variety of sectors, geographies, and market caps, having completed over 80+ Perception Studies. She has helped her clients navigate market and strategic challenges, and improved C-suite and Investor Relations’ communication efforts for nearly a decade.
S&P Global Market Intelligence
Darragh Riordan
News Desk Manager - EMEA Financials
Darragh is an editor in the Europe, Middle East and Africa Financial Institutions Group at S&P Global Market Intelligence. He is responsible for coordinating exclusive features and data-driven insights on topics including M&A, corporate strategy, regulation and ESG at banks across the region.
Prior to joining the banking team, Darragh worked on the consumer and retail desk at Market Intelligence, focused on companies including Amazon.com, Tesla and LVMH. He also reported extensively on the European private equity industry while at Real Deals.
Questions?
Please contact us if you need more information or have trouble accessing the webinar.