S&P Global Market Intelligence
Keith Dawson
Senior Research Analyst
Keith Dawson is a Senior Research Analyst in the Customer Experience & Commerce practice at 451 Research, a part of S&P Global Market Intelligence, primarily covering marketing technology. Keith has been covering the intersection of communications and enterprise software for 30 years, mainly looking at how to influence and optimize the customer experience.
Prior to joining 451 Research, Keith had stints as an analyst at Frost & Sullivan and Ovum, and served for many years as the editorial director of Call Center Magazine. He has written several books and countless articles on technology, and is a frequent speaker and presenter on issues related to customer engagement and the intersection of marketing, sales, service and support.
He is a graduate of Amherst College with a BA in English Literature.
Similar Experts
Mar 11, 2025
Claire McGloin
Customer Success Manager, Capital Markets
We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.
Mar 11, 2025
Claire McGloin
Customer Success Manager, Capital Markets
We provide Essential Intelligence: a combination of the right data, connected technologies and experts to enable our customers to make decisions with conviction.
Feb 12, 2025
Anastasia Shim
Client Success Manager
Anastasia Shim is a Client Success Manager at Visible Alpha since 2023. She is passionate about building strong relationships, solving challenges and driving success for our clients.