Sidong Fan

Sidong is a principal analyst at S&P Global Mobility and is based in Germany. He leads the project about Chinese OEMs market entries in Europe.

Sidong serves as a Principal Analyst at S&P Global Mobility, based in Germany. He leads the project about the market entry of Chinese OEMs into Europe.

As part of the EMEA team, he is responsible for Chinese OEMs strategy analysis and vehicle sales forecasting in Europe and is a key automotive analyst for Turkey and Western European markets. With over a decade of experience in global automotive industry forecasting and market research, he brings deep analytical expertise and a strong understanding of regional dynamics to support strategic decision-making for industry stakeholders.

Sidong holds a Master of Science in Business Management and Marketing Intelligence from the University of Erlangen-Nuremberg, Germany and a Bachelor of Management from Shandong University, China.