trending Market Intelligence /marketintelligence/en/news-insights/trending/lwchp-vva30f1woj60ywha2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

NFL reverses ratings decline, as game audiences grow 3% through week 5

COVID-19 Lockdown Boosted Growth Of Digital Platforms

Asia-Pacific markets improve broadband speeds despite COVID-19 impact

Simplifying The Assessment of Company Fundamental Data

China COVID-19 Trends In TV, Video


NFL reverses ratings decline, as game audiences grow 3% through week 5

Entering the sixth week of its 2018 campaign, the National Football League thus far has stemmed the audience erosion of the past two seasons.

Across all windows and networks, NFL games through the first five weeks averaged 15.6 million viewers according to data from Nielsen Holdings PLC, a 3% gain from the corresponding point of the 2017 season.

The pro football league, which sustained an 8% drop to 16.5 million average audience per game in 2016 and a 9.7% decline to 14.9 million per contest in 2017, remains the top property on TV.

Prior to the last two seasons, the NFL had remained largely immune to linear trends that have seen live entertainment audiences erode in the face of delayed viewing options and commercial-free subscription video-on-demand services.

This season, several of the NFL’s carriers have registered audience advances, led by CBS (US). CBS said its NFL audience grew 7% to 15.9 million viewers on average from 14.9 million a year ago.

The overall improvement perhaps can be attributed to factors including record scoring. According to Pro Football Reference, teams averaged 24.0 points per game through week five, which ranks as the highest-ever clip.

The kneeling controversy that may have been off-putting to some fans and viewers has waned, with the networks veering away from televising the national anthem. Moreover, the outcry about roughing-the-passer penalties, which left players and fans shaking their heads as the league emphasized rules to protect its meal-ticket quarterbacks, has also subsided over the last couple of weeks.

Still, a dozen regular-season weeks remain and on-field and scheduling variables will no doubt come into play. The five-year, $3.3 billion rights deal for "Thursday Night Football" is a critical play for New Fox, the company that will emerge following the close of Walt Disney Co.’s purchase of most of 21st Century Fox Inc.'s assets.