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Report: Amazon India to launch appliance brand, expand private label business

Amazon.com Inc.'s India division, Amazon India Ltd., is planning to expand its private label business in India by launching new brands in different new categories, India's Mint reported Feb. 14, citing an interview with Amazon India Vice President Manish Tiwary.

Amazon India is also mulling over launching a separate private label brand for certain large and smaller appliances, the report added, citing two Amazon executives who requested anonymity.

The company plans the business expansion amid its rival and e-commerce market leader Flipkart's "aggressive" push into the private label business in India, the report said.

Tiwary also said Amazon plans to expand its furniture and home appliance brand Solimo and fashion brand Myx, the report added.