blog Market Intelligence /marketintelligence/en/news-insights/blog/us-broadband-households-shift-into-higher-gear-in-h120-1-gig-adoption-soars content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

US Broadband Households Shift Into Higher Gear In H1'20, 1-Gig Adoption Soars

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

Ad agencies struggle to survive second quarter of 2020

Video Supply-Side Platforms Hurt By Q2'20 Fall In Video Ads, Rebounding In 2021

AVIA: Building The Case For Satellite 5G

US Broadband Households Shift Into Higher Gear In H1'20, 1-Gig Adoption Soars

U.S. households felt the need for broadband speed amid COVID-19-related confinement measures in the first half of 2020, resulting in a 5.5% jump in residential wireline subscribers taking 100Mbps or higher compared to year-end 2019.

As of June 30, we estimate that 78.4% of residential wireline subscribers took download speeds of 100Mbps and above. With speed and bandwidth at the forefront of consumers' minds, the 1Gbps tier logged the largest increase.

Clients can access data in Excel format.
Click Here

Subscribers taking 1 Gig or higher rose to an estimated 7.8% of the residential broadband universe in the second quarter of 2020, up from 4.3% at year-end 2019.

The under 25 Mbps tier fell to 2.7% of wireline broadband households or 2.8 million subscribers for whom slower speeds likely impeded in-home online activities, including entertainment, during the pandemic.

The telco sector, still somewhat held back by legacy copper systems, accounted for the vast majority of the lower end speed category, with an estimated 87.2% of all wireline broadband subscribers in the below 25 Mbps category.

For perspective, Netflix recommends a minimum download speed of 3 Mbps for standard streaming and 25 Mbps for ultra-high definition quality.

The consumer desire for higher speeds and bandwidth was amplified by the COVID-19 pandemic and measures to slow the spread of the virus during the interval under review as work, education and entertainment were restricted to the home for the better part of the first half of 2020.

Learn more about Market Intelligence
Request Demo

Broadband-Only Homes Near 30% of U.S. Households in Q2'20

Read More