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2019 Latin America Multichannel, Broadband And Mobile Market Overview


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2019 Latin America Multichannel, Broadband And Mobile Market Overview


Broadband has largest share of fixed service revenues

Latin America's top multichannel providers experienced mixed results during 2018, with the subscriber base growing but revenues dropping

Megacable had strongest financial position in 2018

Kagan's second annual installment of its Latin America market overview now includes coverage of the mobile segment. The report explores the region's top telecommunications groups' operational and financial trends.

Report authors: Georgia Jordan, Tomas Sarmiento, Roberto Parungo and Kwame Campos

The revenue mix for Latin America and Caribbean's top 11 groups continues to shift, with fixed broadband displacing pay TV as the second-most important revenue source after mobile services in 2018. Total service revenues for the 11 companies declined due primarily to a 41.0% depreciation of the Argentinean peso and economic slowdown in Brazil. Capex declined as financial leverage continues climbing.

Already a client:

Access the full report here for more detail on LatAm regional top operator groups.

Access the supplemental Excel file here for detailed metrics on LatAm regional top operator groups.

The regional market also saw a slew of consolidations in the hands of leading players in 2018 and 2019, continuing a trend of M&A activity over the past 10 years as operators set their sights on acquiring convergent capabilities and scale. América Móvil SAB de CV and Millicom International Cellular SA extended their dominance with acquisitions in Central America, including the coveted operations of Spain's Telefónica SA in the region. More recently, Liberty Latin America Ltd. completed a bid for AT&T Inc.'s Puerto Rico operations.

The trends among the top 11 telecommunications operators discussed in this report — namely AT&T, América Móvil, Entel Chile, Liberty Latin America, Megacable Holdings SAB de CV, Millicom, Oi SA, Telecom Argentina, Telecom Italia SpA, Telefónica and Grupo Televisa SAB — point toward slowing operational and financial results and performance. The groups saw a decline in total primary services units, or PSUs, but also a currency depreciation-induced drop in revenues.

Already a client: Access the article here for LatAm regional top operator groups regional footprints.

Pay TV

European operator Millicom ended 2018 as the largest subscriber winner in multichannel, as it acquired new cable operators in Panama, Costa Rica and Guatemala. Meanwhile, direct-to-home's loss of favor across the region became evident for Mexico-based América Móvil and Televisa, the only two top operators to report net subscriber losses, mainly from their Claro TV Brasil and Sky Mexico units.

Total multichannel revenues for the top 11 groups dropped below $16 billion in 2018, mainly due to currency depreciation. Over the past seven years, pay TV revenues for Latin America's largest operators grew at a CAGR double that of the total multichannel market.

Already a client: click here for a detailed analysis of Latin America's top 11 groups' multichannel results.


Emphasizing the move toward more connected services, during the year fixed broadband became the main contributor to fixed revenues. Broadband is the only service offered by all 11 regional operators analyzed in this report, among the four main services that also include fixed and mobile telephony and pay TV. Broadband revenues average annual growth rate for the 11 groups was almost twice that of multichannel's in the seven years up to 2018. Fixed broadband is gradually eating away at the preeminence of fixed telephony as the most relevant fixed service by PSUs. The 11 companies represent more than 70% of all fixed broadband in Latin America and the Caribbean, with América Móvil and Telefónica leading the way.

Already a client: click here for a detailed analysis of Latin America's top 11 groups' broadband results.

Fixed telephony

Fixed telephony continued its decline in terms of regional subscribers in 2018, with a 2.7% drop as several companies saw reductions, from leading providers América Móvil and Telefónica to Oi and Telecom Italia. However, over the seven years from 2011, the service still reported average yearly subscriber growth of 0.3%.


For a long time the darling of the industry in terms of client growth, the mobile services segment declined for the fourth year in a row for the nine companies in this report that offer mobile connectivity. Despite the drop, the subscriber base is still above 2011 levels. After recovering in 2017, mobile ARPU declined 5% year on year in 2018. América Móvil was the only mobile operator that did not see its ARPU decline during the period, practically maintaining 2017 levels.

Already a client: click here for a detailed analysis of Latin America's top 11 groups' mobile results.


Despite being on the smaller side of the operators reviewed and having operations confined just to Mexico, Megacable turned out a solid financial performance in the region, showing the largest organic increase in revenues, highest cash flow margins and lowest debt in 2018.

Groupwide service revenues fell below 100 billion, a nearly 7% yearly drop in 2018, hit by the steep depreciation of the Argentinean peso and weakness in the Brazilian market. Those same factors impacted average revenue per primary service unit, which dropped by 6.5%. While large groups such as América Móvil, Telefónica and AT&T saw their revenues decline, Megacable grew its revenues by over 10%.

Already a client: click here for a detailed analysis of Latin America's top 11 groups' financials.


Capex also showed a downturn during the year, with the group of companies reducing it by over 5% on average, with a focus on 4G mobile network expansion and fiber-to-the-home deployment, consistent with the trend of rising relevance for broadband. However, both Mexico's Megacable and U.S.-based Liberty Latin America bucked the trend with over 20% increases in capital expenditures, the study showed.

Already a client: click here for a detailed analysis of Latin America's top 11 groups' capex.

Report table of contents:

Already a client: click on the links below to access specific sections of the report or the Excel supplement.

Sector Overview - Regional Summary

Multichannel video

Multichannel Overview (Cable, DTH & IPTV)
TV Everywhere

Fixed broadband

Broadband overview
Broadband revenues
Broadband speeds


Mobile overview
Mobile spectrum: 4G penetration and 5G perspectives
Mobile data pricing
Mobile tower congestion

Top operators

Operational review
Financial review
Cash flow

Operator Profiles

América Móvil: Claro summary, 2011-2018
Telefónica Latin America: Movistar/Vivo summary, 2011-2018
AT&T (includes DIRECTV Latin America and AT&T Mexico) summary, 2011-2018
Liberty Latin America summary, 2011-2018
Millicom summary, 2011-2018
Televisa summary, 2011-2018
Megacable summary, 2011-2018
Telecom Argentina (merged with Cablevisión Argentina in 2018) summary, 2011-2018
Oi summary, 2011-2018
Entel Chile summary, 2011-2018
Telecom Italia (2016 and 2017 include Telecom Argentina) summary, 2011-2018

Report's table of contents (Excel edition):

Regional Totals
Subscriber Counts and Penetrations
Multichannel subscriber data 2011-2018
Basic cable subscriber data 2011-2018
Digital cable subscriber data 2011-2018
Broadband subscriber data 2011-2018
Telephony subscriber data 2011-2018
Mobile subscriber data 2011-2018

Financial Metrics
Group revenue by service, 2011-2018
Group multichannel video revenue by technology, 2011-2018
Group monthly average revenues per user by service, 2011-2018
EBITDA by group, 2011-2018
CapEx by group, 2011-2018
Cash flow by group, 2011-2018
Debt by group, 2011-2018

YOY Growth Trends
Basic multichannel and mobile data 2011-2018

Group Profiles
Latin America top 11 groups
América Móvil (Claro)
AT&T (includes DIRECTV Latin America and AT&T Mexico)
Liberty Latin America
Telecom Argentina (Cablevisión Argentina)
Entel Chile
Telecom Italia

Methodology details available with full report.

This article is based on Kagan's Latin America Multichannel & Broadband Market Overview report, which explores operational and financial trends affecting the telecommunications industry in the region. It also contains profiles, including footprint maps, for the top 11 telecommunications groups offering multichannel products in Latin America: América Móvil SAB de CV, AT&T Inc., Telecom Argentina, Liberty Latin America Ltd., Megacable Holdings S. A. B. de C. V., Millicom International Cellular SA, Telefónica SA, Grupo Televisa SAB, Oi SA, Entel Chile and Telecom Italia SpA.

Global Multichannel is a service of Kagan, a media research group within S&P Global Market Intelligence's TMT offering.

This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global

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