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Media School: Analyst Training for TMT Professionals
Tuesday, September 25-27
New York, NY
Executive Conference Centers
Produced by the Knowledge Center, expert training from S&P Global Market Intelligence
Give your firm's analysts a leg up on the competition. Send them to Media School! Attendees receive intensive instruction in applying financial tools to the media industry. Media School provides new participants, with just a year or two of experience, a fresh and clear view of the "big picture," so they can provide better information and analysis for their companies, clients, and investors.
And for more experienced analysts and executives, Media School is a valuable refresher course covering the most topical new developments that impact whole sectors, companies, start ups, investors, and suppliers engaged in TMT (Technology, Media & Telecommunications).
With capital markets surging, don’t miss out on this opportunity to gain meaningful insight into the dynamic economic forces shaping today’s TMT industries.
We are excited to present a refreshed agenda in 2018 with the focus on models and metrics. Our training modules will introduce you to the main drivers and economics within each sector. Attendees will also have an opportunity to engage in frank discussions with each other about how to best analyze industries and the key data that drives an economic framework.
The training focus is on how to analyze industries, including various approaches for calculating metrics and for using the data to make valid assumptions and create credible projections.
The content will feature analytical frameworks and key metrics on various sectors in TMT published in Kagan reports offered by S&P Global Market Intelligence and by the leading companies in the sectors.
(Optional) Market Intelligence TMT Database Product Training: Understand the Competition
Join media product experts at the optional product training to preview new product enhancements and get training anytime between 2:00 p.m. and 5:00 p.m. Registration is free for this event and afternoon refreshments will be provided.
If you would only like to register for the Optional Product Training, click here.
This module will present a graphic overview on the economics and transactional relationships of content, distribution, providers and end users. It will also break out all measurable sub-sectors in media, media tech, and telecom by the three key economic categories of advertising, subscription, and purchase.
Graphics on economics and relationships of content to distribution to consumer
Big picture (pie charts) 2017 revenues among all media and telecom
Purchase - i.e. physical and pay-per-use (sectors)
Advertising: The Driving Force in Media and Communications
The ad universe is still growing and rapidly changing in the digital age. This module shows how, how much, and why.
Radio broadcast digital
Online radio digital
Discover and review the best protocols for what and how to model, assumptions, analytical techniques, shortcuts, data search and harvesting, copyrights, permissions, and ethics.
Old Media is New Again
Here, you will review the key revenue and expense items including new business line items in the rapidly changing digital universe.
TV stations and network O&Os
Home video (rents, subscriptions, purchases)
Q&A, Morning Summary, and Afternoon Preview
Multichannel Metrics and Economics
This session will provide you with a broad array of analytical frameworks to analyze competitive industries, each with unique advantages and limitations for distributing content, providing services to its customer base, delivering reach and impact for its advertisers, and adding value to its investors.
Internet VOD (subscriptions, rents, buys)
Multichannel Metrics and Economics (continued)
New Media Ahead
Wireless: The Untethered Mobile Universe
This module will present an overview on key economic considerations and developments in mobile services
Content: The Compelling Matter that Fills Our Pipes
While distribution has been morphing at digital speed, great content is still the holy grail for consumers and providers. This session focuses on the economics of content and how to measure it.
Multichannel programming costs
Multichannel program costs for on demand
Multichannel premium TV (theatrical and originals)
Spectrum: The Finite Platform in Our Infinite Wireless World
Here, you will learn how the ongoing multiyear process of making wireless services faster and more efficient to meet our insatiable mobile appetites is progressing, and what the impact has been and will likely be in the future in terms of consumption, competition, economics, and values.
Economic Impact ahead
Social Media: An Economic Force with Profound Impact
Nothing has influenced interactions between commerce and consumers like social media. Harnessing the economics has been daunting, but we are beginning to achieve critical mass to support Wall Street’s liberating valuations.
The next revolution
Brave New World of Mobile and Virtual Networks
Discover how viable you think the new breed of online, mobile, and virtual networks may be ahead by comparing their key data sets and economic models. Is disruptive new media susceptible to being disrupted itself by emerging sectors, with a new wave of innovative players?
What’s on your phone? (Group discussion)
Team Exercise: Analyze and Model a New OTT Service
Here is where attendees get to put to use much of the training from Media School by selecting and organizing operating and economic data into a credible model that measures and projects the economics of a new start-up media service.
Bishop CheenConsultant and Blogger, S&P Global Market Intelligence
Bishop Cheen has four decades of experience analyzing the economics and operations of media, entertainment and telecom companies, and is currently a consultant and popular media industry blogger (“CAPITAL Letters”) for S&P Global Market Intelligence. He retired in 2012 as a managing director and senior analyst from Wells Fargo Securities (and its predecessor institutions, Wachovia and First Union). Prior to joining First Union in 1995, he was a senior analyst for Paul Kagan Associates (PKA) and co-head of Kagan Media Appraisals, where he analyzed the economics and values of public and privately held media and entertainment companies.
Cancellations for this program are eligible for a full refund, less a $150.00 administrative fee, if received at least 15 business days prior to the start of the program. Cancellations received after that date but at least 5 business days prior to the start of the program receive a credit in the amount of the registration fee, less a $150.00 administrative fee, to attend another Knowledge Center program within 13 months. Cancellations received fewer than 5 business days prior to the start of the program are not eligible for a refund or credit.
Attendee substitutions from the same company may be made at any time.
In the event of a cancellation from a group discount, refunds or credits are issued beginning with the most heavily discounted price, minus a $150.00 administration fee.
"No shows" - or those who cancel within 15 days of the program - and have registered under the Invoice option, remain liable for the full program fee.
The Knowledge Center reserves the right to cancel/change programs, content, speakers or venue at any time. The Knowledge Center reserves the right to make portions of the program registration information available to program sponsors. The Knowledge Center will not be held liable for any costs incurred by registrant due to individual registration cancellation. In the event that a seminar is cancelled due to inclement weather, faculty cancellation or force majeure, the Knowledge Center will refund the registrant's tuition in full, however the Knowledge Center will not be liable for incidental or consequential out of pocket expenses incurred by the registrant. If you have questions regarding the Knowledge Center's refund, complaint or program cancellation policy, please call us at (434) 951-7786.
Registrant, as an individual person attending a Knowledge Center conference, seminar, or other program, hereby grants permission to the Knowledge Center to use and publish his or her image, likeness, or testimonials collected in connection with the program for advertising and trade purposes in connection with the Knowledge Center’s conferences, instructional, and/or marketing activities.
Participants who complete this program qualify for 16.8 hours of CPE credit (Specialized Knowledge and Applications). Program Level: Intermediate. Delivery Method: Group-Live. Knowledge Center is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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