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Media School: Analyst Training for TMT Professionals
Tuesday, September 25-27
New York, NY
Executive Conference Centers
Produced by the Knowledge Center, expert training from S&P Global Market Intelligence
Are you equipped to take advantage of business and investment opportunities in TMT? This training will give you the tools you need. With capital markets surging, now is the time to seize this opportunity for meaningful insight into today's TMT (Technology, Media & Telecom) industry.
What's included? Two days of intensive training in a classroom atmosphere, with an optional product training taking place prior to the two-day course.
Training focus: How to analyze industries, approaches for calculating metrics, and using data to make valid assumptions and create credible projections.
Content: TMT sub-sector analytical frameworks and key metrics, offered in S&P Global Market Intelligence's Kagan reports and by top companies operating in these sectors.
(Optional) Market Intelligence TMT Database Product Training: Understand the Competition
Join media product experts at the optional product training to preview new product enhancements and get training anytime between 2:00 p.m. and 5:00 p.m. Registration is free for this event and afternoon refreshments will be provided.
If you would only like to register for the Optional Product Training, click here.
This module will present a graphic overview on the economics and transactional relationships of content, distribution, providers and end users. It will also break out all measurable sub-sectors in media, media tech, and telecom by the three key economic categories of advertising, subscription, and purchase.
Graphics on economics and relationships of content to distribution to consumer
Big picture (pie charts) 2017 revenues among all media and telecom
Purchase - i.e. physical and pay-per-use (sectors)
Advertising: The Driving Force in TMT
The ad universe is still growing and rapidly changing in the digital age. This module shows how, how much, and why.
Radio broadcast digital
Online radio digital
Discover and review the best protocols for what and how to model, assumptions, analytical techniques, shortcuts, data search and harvesting, copyrights, permissions, and ethics.
Old Media is New Again
Here, you will review the key revenue and expense items including new business line items in the rapidly changing digital universe.
TV stations and network O&Os
Home video (rents, subscriptions, purchases)
Q&A, Morning Summary, and Afternoon Preview
Multichannel Metrics and Economics
This session will provide you with a broad array of analytical frameworks to analyze competitive industries, each with unique advantages and limitations for distributing content, providing services to its customer base, delivering reach and impact for its advertisers, and adding value to its investors.
Internet VOD (subscriptions, rents, buys)
Multichannel Metrics and Economics (continued)
New Media Ahead
Wireless: The Untethered Mobile Universe
This module will present an overview on key economic considerations and developments in mobile services
Content: The Compelling Matter that Fills Our Pipes
While distribution has been morphing at digital speed, great content is still the holy grail for consumers and providers. This session focuses on the economics of content and how to measure it.
Multichannel programming costs
Multichannel program costs for on demand
Multichannel premium TV (theatrical and originals)
Spectrum: The Finite Platform in Our Infinite Wireless World
Here, you will learn how the ongoing multiyear process of making wireless services faster and more efficient to meet our insatiable mobile appetites is progressing, and what the impact has been and will likely be in the future in terms of consumption, competition, economics, and values.
Economic impact ahead
Social Media: An Economic Force with Profound Impact
Nothing has influenced interactions between commerce and consumers like social media. Harnessing the economics has been daunting, but we are beginning to achieve critical mass to support Wall Street’s liberating valuations.
The next revolution
Brave New World of Mobile and Virtual Networks
Discover how viable you think the new breed of online, mobile, and virtual networks may be ahead by comparing their key data sets and economic models. Is disruptive new media susceptible to being disrupted itself by emerging sectors, with a new wave of innovative players?
What’s on your phone? (Group discussion)
Team Exercise: Analyze and Model a New OTT Service
Here is where attendees get to put to use much of the training from Media School by selecting and organizing operating and economic data into a credible model that measures and projects the economics of a new start-up media service.
Bishop CheenConsultant and Blogger, S&P Global Market Intelligence
Bishop Cheen has four decades of experience analyzing the economics and operations of media, entertainment, and telecom companies, and is currently a consultant and popular media industry blogger (“CAPITAL Letters”) for S&P Global Market Intelligence. Full Bio
Bishop Cheen has four decades of experience analyzing the economics and operations of media, entertainment, and telecom companies, and is currently a consultant and popular media industry blogger (“CAPITAL Letters”) for S&P Global Market Intelligence. He retired in 2012 as a managing director and senior analyst from Wells Fargo Securities (and its predecessor institutions, Wachovia and First Union). Prior to joining First Union in 1995, he was a senior analyst for Paul Kagan Associates (PKA) and co-head of Kagan Media Appraisals, where he analyzed the economics and values of public and privately held media and entertainment companies. Minimize
SPGMI, its affiliates, and third-party providers offer these programs with the understanding that SPGMI is not providing any professional advice and assumes no liability whatsoever in connection with the use of its materials. SPGMI reserves the right to (i) make portions of the program registration information available to program sponsors; and (ii) to cancel or change programs, content, speakers or venues at any time. Full payment must be received by SPGMI prior to the start of the program. Attendee substitutions from the same company may be made at any time; however, SPGMI reserves the right to decline registrants at any time for any reason.
SPGMI offers a tiered cancellation plan. These Refund Terms set forth the conditions for when you may be eligible to receive a refund, which generally is the program fee less an administrative fee. SPGMI will not be held liable for any costs incurred by registrant due to individual registration cancellation.
You may be eligible to receive a full or partial refund if the following conditions apply:
a. Full Refund: In the event that a program is cancelled due to inclement weather, faculty cancellation or force majeure, SPGMI will refund the registrant's tuition in full, however SPGMI will not be liable for incidental or consequential out of pocket expenses incurred by registrants.
b. Partial Refund: If you cancel fifteen (15) days or more prior to the start of the program, you will receive a refund of the program fee less a $150 administrative fee.
You may not receive a refund if the following conditions apply:
a. No Refund: You are responsible for the full program fee if any of the following conditions apply:
• No Shows: If you do not attend the program, you are responsible for the full program fee and will not receive a refund. • Late Cancellation: If you cancel less than five (5) days before the start of the program, you are responsible for the full program fee and will not receive a refund.
b. Program Credit: Eligible registrants who cancel after the date in paragraph b, but at least five (5) days prior to the start of the program will receive a credit of the program fee less a $150 administrative fee. This credit may be applied to future programs but registrants will not receive a refund.
Participants who complete this program qualify for 16.8 hours of CPE credit (Specialized Knowledge and Applications). Program Level: Intermediate. Delivery Method: Group-Live. Knowledge Center is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
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