DraftKings on track for first profitable year as US sports betting expands

DraftKings Inc. (NASDAQ: DKNG) is poised to deliver its first profitable year in 2025, with Visible Alpha consensus pointing to net income expectations of $214 million, a sharp turnaround from a $507 million loss in 2024. The company’s growth has been fueled by its Sportsbook and iGaming operations, which have benefited from broader US sports betting legalization, rising user adoption, and improved monetization.

Revenue is forecast to climb 34% year-on-year to $7.5 billion in 2025, led by Sportsbook, which remains the company’s primary growth driver. Sportsbook revenue is expected to jump 42% to $4.1 billion. This growth is supported not just by more bets being placed, but also by an increase in the “hold” — the percentage of wagers the company retains after paying out winnings — which is projected to improve to 10.8% in 2025 from 9.4% in 2024. iGaming is projected to rise 21% to $1.8 billion, while other revenue streams are set to grow 23% to $439 million.

Monthly unique payers are expected to increase 15% to 4.3 million, with average revenue per monthly unique player rebounding 16% to $123, reflecting stronger engagement and monetization trends. 

This article was published by Visible Alpha, part of S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.