2024 Kagan Media & Telecom Summit

Agenda

9:00 AM

Registration and Coffee

9:15 AM - 9:30 AM

Introduction and Welcome

9:30 AM - 10:00 AM

State of the US TV advertising market discussion

Steve Lanzano, President and CEO, Television Advertising Bureau

10:00 AM - 10:15 AM

Fireside chat with Jim Minnich

Jim Minnich, SVP, Disney Advertising Revenue & Yield Management

10:15 AM - 10:45 AM

Evolution of the US video marketplace from linear to streaming

This panel dissects the evolution of the US video marketplace as traditional big media firms, MVPDs and broadcasters look to maximize the value of linear audiences and assets while transitioning to a streaming future. Discussion will factor in the current and future state of cord cutting, the importance of bundles and distribution partnerships, evolving programming strategies and the impact of new players such as Netflix and Amazon more aggressively competing for advertising spend.

10:45 AM - 11:30 AM

Disruption in US sports rights and paths forward

Live sports content continues to keep audiences interested in what is on TV, making the shift from traditional linear television to streaming platforms heavily reliant on the availability of live sports content. This session explores the US sports media landscape and the growing broadcast rights fees associated with live sports. Kagan and guest industry execs will also dive into the growing costs to customers, the transformation of local rights as they shift from regional sports networks to local broadcast stations, and the emergence of sports-specific streaming platforms.

Andrew Golding, Vice President, Network Research, Univision Deportes

Lee Berke, Owner, LNB Sports, Entertainment & Media, Inc.

William Mao, SVP, Media Rights Consulting, Octagon

11:30 AM - 12:15 PM

Closing the digital divide with BEAD: Outlook on the next decade

Broadband literally enables the media we're all gathering to assess. After a front-loaded growth spurt during the pandemic, home broadband subscriber growth started to slow for wireline operators in 2023 and with ACP drying up this year, another critical challenge has presented itself in 2024. As broadband penetration in the US tops 90%, can operators profitably connect the remaining 10% and maintain it all? While the role of fixed wireless, starlink, fiber and cable technologies all play a role, is fiber too expensive? Is fixed wireless running out of spectrum? Are cable operators positioned well with DOCSIS 4? How are operators maneuvering the loss of ACP subsidies? And, perhaps most importantly, how can operators get a piece of the $42 billion BEAD pie the government set aside to close the digital divide? Join our discussion on what the next decade has in store for the nearly $120 billion US broadband market.

12:15 PM - 1:30 PM

Lunch

1:30 PM - 3:30 PM

One-on-One Meetings

3:30 - 5:30 PM

Happy Hour