CES 2026 marked a clear shift in the automotive industry’s priorities. With demand for electric vehicles (EVs) softening and regulatory and cost pressures mounting, automakers and suppliers used the CES tech conference to emphasize automotive technology like artificial intelligence (AI) rather than electrification. Their focus moved to so-called physical and context-aware AI—systems that interpret real-world conditions in real time—positioning cars as software-defined vehicles rather than fixed hardware.

That shift was reinforced by a wave of announcements at the CES conference centered on autonomy. As EV sales growth slows and policy support becomes less predictable, manufacturers are betting on AI-driven hardware and software to lower costs and, over time, remove the human driver from the equation entirely. 

CES 2026 highlights: Robotaxis and the rise of automotive AI

Demonstrations of hands-free and urban driving systems highlighted progress toward higher levels of automation, while Rivian, Tesla and Waymo pointed to robotaxi services and “eyes-off” functionality as the next commercial frontier. Lucid, Nuro and Uber added momentum with plans for the Lucid Gravity robotaxi, a sensor-heavy vehicle designed for shared fleets and targeted for deployment in late 2026. 

Sony Honda Mobility updated its Afeela 1 pre-production EV and unveiled a new prototype, highlighting its push to sell cars as AI-enabled digital platforms rather than transport assets. Marketed as “experience spaces on wheels,” the vehicle integrates displays, gaming and AI personalization tied to Sony’s entertainment ecosystem. The vehicle will offer Level 2+ driver assistance at launch, with greater autonomy planned.

CES conference showcases physical automotive AI and context-aware systems

NVIDIA used CES 2026 to advance its automotive AI ambitions, unveiling Alpamayo, a 10-billion-parameter model designed to help vehicles reason and navigate complex, unpredictable driving scenarios. The system reflects growing industry focus on “physical AI,” which relies on large-scale simulation and synthetic data—computer-generated data that mirrors real-world conditions.

Targeting Level 4 autonomy, Alpamayo has attracted early users including Jaguar Land Rover, Lucid and Uber, which reiterated plans to deploy robotaxis in 2026. NVIDIA also introduced its lower-power Vera Rubin chip, as Mercedes-Benz confirmed plans to deploy NVIDIA-powered self-driving systems.

Software-defined vehicles advance automotive technology

CES 2026 also reinforced the industry’s shift toward software-defined vehicles, a key focus of automotive technology news today. Bosch highlighted AI-driven cockpit systems, motion control and by-wire technologies—systems that replace mechanical connections with electronic controls—signaling growing separation between hardware and software layers. Elektrobit showcased modular, Linux-based SDV platforms and integration-as-code frameworks alongside Foxconn EV hardware, aimed at shortening development cycles and enabling platform reuse across models. 

TomTom said its AI-powered Orbis Maps would be integrated into Volkswagen’s CARIAD software stack, supporting safety-critical functions and more human-like driving behavior. Qualcomm emerged as a central enabler, positioning its Snapdragon platforms as the foundation for real-time, agentic vehicle intelligence—automotive AI systems that can act independently based on context—supporting scalable autonomy from Level 1 to Level 3 without locking manufacturers into proprietary architectures.

Voice and AI assistants continue to evolve

Voice and AI assistants also continued their evolution from hands-free interfaces into predictive co-pilots. Honda, Mercedes-Benz and Volkswagen are now embedding large language models for in-car queries, maintenance guidance and energy management.

Rather than relying on general-purpose automotive AI, manufacturers are increasingly turning to domain-specific automotive language models trained on navigation data, vehicle controls and safety rules to improve reliability. Cerence demonstrated conversational systems capable of anticipating driver needs, pointing to a more adaptive and context-aware approach to human–machine interaction, an automotive technology highlight at the CES tech conference.

Safety and interior intelligence feature at CES automotive conference

Safety and interior intelligence featured prominently. Smart Eye highlighted in-cabin intelligence at CES 2026, showcasing real-time alcohol detection and production-ready driver monitoring on a single electronic control unit with Green Hills Software. This approach to automotive technology meets emerging safety regulations while enabling under-display cameras, iris authentication and AI-driven driver support.

A focus on deployable software-defined EVs

In other CES 2026 news, EV technology itself continued to advance, though with a more pragmatic focus. Mercedes-Benz unveiled the electric GLC, featuring 800-volt charging, a claimed 713-km range and AI-powered voice integration. The company also announced MB.DRIVE ASSIST PRO for US cities, an SAE Level 2+ system designed for complex urban environments using a 30-sensor suite already deployed in China. 

Autel Energy demonstrated fleet-oriented AC and DC charging systems with automated load balancing, which dynamically adjusts power to each charger, while Pioneer highlighted scalable AI-enabled solutions for cars and motorcycles. Across the CES 2026 floor, the emphasis shifted from concept vehicles to deployable, production-ready automotive technologies.

Connectivity and edge computing for autonomous vehicles 

Connectivity emerged as another foundational theme at the CES tech conference. Vehicle-to-everything communication, satellite links, hybrid networks and edge computing—processing data locally on the vehicle rather than relying solely on the cloud—are increasingly seen as essential to ensuring reliability in low-signal or high-density environments, particularly for autonomous and shared mobility use cases.

The convergence of consumer electronics in the cockpit

The automotive cockpit is rapidly converging with consumer electronics, evolving into an agentic, multimodal AI environment that understands intent, context and safety. AI agents now integrate navigation, productivity and ADAS, shifting the experience from reactive commands to proactive assistance. This intelligence is matched by maturing hardware: large pillar-to-pillar displays, advanced head-up interfaces, natural voice control and projected surfaces that turn the cabin into a fully immersive digital space.

Premium audio is also emerging as a differentiator for software-defined vehicles, with players like BMW, Dirac, Dolby, Mercedes-Benz, Pioneer and QNX showcasing over-the-air upgradable spatial audio platforms. Yet despite rapid innovation, monetization still lags—highlighting a persistent ROI gap in connected services and the need for smarter, value-driven business models.

Rapid change in automotive AI development

Vehicle software development itself is undergoing rapid change, as CES 2026 highlights. KPIT Technologies unveiled its Agentic AI suite built on generative AI and Microsoft Foundry to support model orchestration and policy controls.

The platform aims to accelerate development, reduce defects and enable real-time decision-making, reflecting growing demand for industrial-grade AI in safety-critical automotive technologies.

Hyundai, meanwhile, highlighted the role of robotics in its manufacturing strategy for software-defined vehicles, showcasing Boston Dynamics’ next-generation Atlas humanoid robot. Fully electric actuators, 360-degree joints and reinforcement learning enable adaptive movement, linking vehicle production, logistics and automation into a shared AI-driven ecosystem.

CES 2026 news: Cars as intelligent, upgradable platforms

CES 2026 highlighted a shift in automotive strategy: cars are increasingly positioned as intelligent, upgradable platforms within broader digital and data ecosystems. Robotaxis, software-defined vehicles, AI-driven safety systems and personalized interfaces signal a move away from hardware specs toward software, data governance and user trust.

Across the CES conference, automakers conveyed a consistent message: the next phase of competition will hinge less on electrification alone and more on intelligence, software capability and scalable execution. Concept-led spectacle is giving way to deployable automotive technologies built for reliable real-world operation.

Turning CES 2026 signals into executable EV strategies

As CES 2026 revealed, EV competitiveness is increasingly shaped by battery, charging, propulsion and software choices made years before launch. The E-Mobility Technology Module enables product, strategy and marketing teams to evaluate BEV, PHEV and REEV technologies using forward-looking sales-based forecasts, all within S&P Global Mobility’s AutoTechInsight platform.

Access the E-Mobility Technology Module or download a data sample.

This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.


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