P&G looks to price hikes to revive growth after flat FY 2025

The Procter & Gamble Co. (NYSE: PG) should return to growth in 2026, with net sales expected to rise 3% year-on-year to $87 billion following a stagnant fiscal 2025.

The world's leading consumer goods group plans to raise prices in the US and aims to offset rising input costs, including those linked to tariffs. This is a response to muted demand in its core US and European markets, where economic uncertainty, shifting consumer behavior, and geopolitical volatility have dampened growth.

Visible Alpha consensus shows analysts expect these price increases to drive a larger share of the company’s revenue growth as price impact across P&G’s product categories rises in fiscal 2026 compared to 2025, while volumes remain under pressure.

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