Join S&P Global Mobility at NADA 2026
Data to power your entire sales cycle.
Polk and Market Scan can power your entire sales cycle with the most accurate data in the business. Sell more cars and increase fixed opps revenue using our solutions to identify new market opportunities, make your first party data actionable, target the right buyers, and close deals at the best price for you and your customers.
Come see us at NADA 2026 at booth #3923W to learn how we help dealers:
- Identify new opportunities.
With Market Impact, you can track demand, market share, loyalty, and competition to generate smarter sales strategies for new and used vehicles. - Make your first party data actionable.
Polk Data Services empowers owner and lead communications with best-in-class intelligence to grow revenue and save you money. - Reach the right buyers.
Polk Audiences has more than 1,000 segments for dealers to activate for In-Market, Service, Trade-In initiatives and more. - Close deals at the best price.
Market Scan allows you to match payments across every step of the customer's journey with mScanAPI. mDesking also provides instant, transparent payment options across multiple lenders to close profitable deals fast.
Mapping US auto demand: DMA insights every dealer and marketer should know
Uncover key trends in new vehicle registrations, electrification adoption, affordability, inventory, and buyer demographics. Fill out the form to download.