Hybrid and EV Market Trends: Actionable Insights by Segment & Buyer
Track sales, demographics, and market shifts across hybrid and EV segments to drive smarter sales strategies and product planning.
Overview
S&P Global Mobility’s Hybrid and EV Market Trends Dashboard is a powerful, easy-to-use tool built for OEMs and disruptors navigating the fast-growing US electrified vehicle market. It delivers rich insights into hybrid, plug-in hybrid, and EV performance by segment, make, and model across 100+ DMAs.
Users can explore buyer demographics, powertrain loyalty vs. conquest trends, and detailed pricing by subsegment. With intuitive visuals and heat maps, it helps guide smarter product planning, sales targeting, and marketing strategies—quickly and confidently.
Comprehensive Sales Insights
Track sales performance by segment, make, and model across the top 100+ DMAs, revealing market share shifts and top performers.
Buyer Demographics Analysis
Understand who is purchasing with detailed insights into age, income, gender, and ethnicity, helping to target the right customer segments.
Loyalty vs. Conquest Data
Analyze customer behavior by comparing previous vehicle purchases to current powertrain choices, identifying loyalty and conquest trends.
Pricing and Segment Breakdown
Drill into detailed pricing insights for various vehicle subsegments, offering a clearer picture of market pricing and trends.
Benefits
Unlock strategic insights to drive smarter decisions in the rapidly growing hybrid and EV markets. This tool empowers OEMs and disruptors with data to guide product planning, marketing, and sales strategies, all through an easy-to-use interface.
Ideal For
OEM Product Planners
- Gain deep insights into hybrid and EV segment performance.
- Understand consumer preferences and demographics for targeted product designs.
- Track market trends to make data-driven decisions for future vehicle models.
Sales and Marketing Teams
- Identify high-performing models and popular segments to focus marketing efforts.
- Analyze customer purchase behavior to tailor sales strategies.
- Track sales in real-time and adjust tactics for top-performing DMAs.
Dealership Network Managers
- Identify which hybrid and EV models are performing best in specific DMAs.
- Adjust inventory levels based on regional sales trends.
- Use demographic and loyalty data to target the right customers for each location.
Hybrid and EV Market Trends Data Sample
Download a preview of the data offered on our dashboard.
Complete the form to download.
Existing customers can contact support or their Mobility representative.