How the 2025 Chevrolet Equinox Duo Unlocks New Potential for Chevy

In the US auto market, the launches of the 2024 Equinox EV and the re-designed 2025 Chevrolet Equinox gasoline model are noteworthy for three reasons:

• First, rarely are two versions of the same model introduced to the US market almost simultaneously (May and July 2024).
• Second, these two models represent Chevrolet in the Compact Utility Segment, which is the largest segment of the industry and accounted for 20.9% of all new retail registrations in the first nine months of 2025.
• Lastly, these introductions mark the beginning of Chevrolet’s strategy to claim leadership in a category long led by the Honda CR-V and Toyota RAV4. 

The new Equinoxes are competitive from several perspectives. The 2024 Equinox EV offers a competitive range of 319 miles, and it comes with contemporary technology including numerous ADAS features and a 17.7-inch display.  Perhaps most important, though, the new Equinox EV is one of the most affordable EVs available (more on this later).

The gasoline-powered 2025 Equinox (carried over from 2024), the fourth generation of this nameplate, offers more contemporary and sophisticated styling than its predecessor. It also features a well-integrated and more high-tech interior than its predecessor, with two digital displays and numerous ADAS features as standard equipment.

As these new Equinoxes gain traction in the market, two metrics working in their favor include the high number of Equinoxes on US highways and the strong loyalty of these owners to both the model and the Chevrolet brand. 

As illustrated in the table below, the percent of Chevrolet Equinox households that returned to market in the first nine months of 2025 and acquired another Equinox is 42%, the highest model loyalty industry-wide across 412 eligible models.  Furthermore, Chevrolet’s automotive brand loyalty of 57.8% as of September 2025 CYTD is the third highest across all brands after Tesla and Ford, excluding exotic brands. This is relevant because returning Chevrolet households—with any Chevrolet nameplate in the garage—have a significant propensity to migrate to an Equinox.  

Equinox is the #1 model acquired by return-to-market Bolt, Impala and Volt households; it also ranks as the #2 or #3 choice for return-to-market buyers from seven and six other models, respectively.  These ranks are impressive given that 412 models had at least one retail registration during this time period.

Going forward, Equinox will continue to play a major role for Chevrolet.  It most likely will continue to rank #2 among all Chevrolets in retail deliveries, trailing only the Silverado.  Also, importantly, Equinox and its stable mates, including Trax and Trailblazer (and the upcoming new Bolt), give Chevrolet a robust portfolio at the lower end of the market based on price, an important advantage given the escalating transaction prices industry-wide.

But there will continue to be challenges; Equinox does not yet offer a hybrid propulsion system, a popular system at the moment and one offered by many of its competitors including the CR-V and RAV4.  And, a new RAV4 (available only as a hybrid) is now entering the market, only adding to that model’s momentum.