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J.C. Penney to launch new clothing brand for women

Department store operator J.C. Penney Co. Inc. will launch a body-positive clothing brand for young women called Obsess, according to a Feb. 21 news release.

The first collection will include tops, rompers, dresses and jeans for different body types. Olympic athlete Laurie Hernandez co-developed the brand with the company.

Obsess will launch on JCPenney.com on Feb. 26 and in stores March 2.