Amazon.com Inc. on July 5 announced Prime Day deals across a range of private label selection ahead of its Prime Day event which is scheduled to start on July 16.

The 36-hour event will provide Prime customers an opportunity to shop deals across kitchen products, grocery, toys, fashion, furniture and electronics.

Amazon has a 30-day free trial for non-Prime members to take advantage of Prime Day.

In 2016, sales on Prime Day grew by more than 60%, surpassing Black Friday and Cyber Monday sales for Amazon.