trending Market Intelligence /marketintelligence/en/news-insights/trending/nRg2Enbk359IVrs8VsBcww2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Major streaming players luring top content talent with big dollars

An interview with Antony Jenkins, Founder & Executive Chairman, 10x Future Technologies

COVID-19 Lockdown Boosted Growth Of Digital Platforms

Asia-Pacific markets improve broadband speeds despite COVID-19 impact

Simplifying The Assessment of Company Fundamental Data


Major streaming players luring top content talent with big dollars

As Netflix Inc., Hulu LLC, Amazon.com Inc. and other well-funded streaming players enter the original content space, competition for top production talent between new and traditional video providers escalates, driving content costs up.

SNL Image

The trend seemed to have begun in 2011, when in March Netflix announced a partnership with acclaimed director David Fincher, who helped create iconic films like "Fight Club," "The Curious Case of Benjamin Button" and "The Social Network." Fincher has won many awards through his career, and his project with Netflix — "House of Cards," starring another massive name Kevin Spacey — would win him many more and become the first digital-only series to win the industry's most prestigious honors, including an Emmy for directing for Fincher himself.

SNL Image

Netflix has hired many more talented names since then, most recently bringing in producer and screenwriter Shonda Rhimes as part of a multiyear deal to produce new shows and series. Rhimes was behind award-winning series like "Grey's Anatomy," "Scandal" and "How to Get Away with Murder."

Just days before Netflix announced its deal with Rhimes, Amazon said it reached a deal with creator of "The Walking Dead" Robert Kirkman to develop original content exclusively for Amazon Prime Video. Earlier in the year, Hulu brought in AMC Networks Inc. executive Joel Stillerman to be its first chief content officer reporting directly to Hulu CEO Mike Hopkins. Stillerman was behind iconic shows like "Breaking Bad" and "Mad Men" that made AMC (US) a powerhouse in original drama series.

Ratcheting up a competitive slate of directors, producers and actors is by no means cheap. Netflix CFO David Wells said during a second-quarter earnings webcast that content spending will grow "for the foreseeable future." Kagan, a media research group within the TMT offering of S&P Global Market Intelligence, projected that Netflix will spend $8.22 billion on content in 2018.

Amazon has also been tracking significant growth in expenses, though it is less clear about the source. The company said that its third-quarter operating income will compress inside a range of negative $400 million and positive $300 million, down from $575 million in the third quarter of 2016. CFO Brian Olsavsky attributed the decrease in part to the company's increase in video spending.

SNL Image

Did you enjoy this analysis? Click here to set alerts for future media Data Dispatches.