Beiersdorf Aktiengesellschaft said Dec. 9 that the company bought a "significant stake" in South Korean skin care and technology startup LYCL Inc.
Established in 2013, LYCL runs a review and content platform for Korean beauty products, an influencer network platform and a skin care brand called unpa.Cosmetics.
With this transaction, Germany-based Beiersdorf said it has become the second-largest shareholder of LYCL. Financial terms of the transaction were not disclosed.
The investment was made through the Nivea skin-cream maker's venture fund.
Beiersdorf Korea selected Unpa.me, LYCL's review and content platform, to be part of its Nivea Accelerator NX program in April. Launched in 2018, the program is designed to help support startup businesses in Korea.
"The digital innovation capabilities and strong consumer centricity of LYCL have resulted in triple-digit growth rates over recent years, and we believe the business model is geographically scalable," said Beiersdorf CFO Dessi Temperley.