Introduction
In 2025, U.S. insurers held USD 49 billion in ETFs. The upward trend from 2024 continued in 2025, leading to a record high in ETF holdings. For the second consecutive year, we saw significant inflows, which, coupled with market gains, led to a 25% increase in ETF assets under management (AUM) from the prior year.
In our 11th annual study of exchange-traded fund (ETF) usage in U.S. insurance general accounts, we review ETF usage across various types of companies and across different asset classes. We also analyze how trading patterns have varied over the years.
Holding Analysis
U.S. insurance companies held USD 49 billion in ETFs at the end of 2025, an increase of USD 10 billion from one year prior. This is a small portion of the USD 13.5 trillion in U.S. ETF AUM1 and USD 14.1 trillion of assets in U.S. insurance general accounts.2 As a result, the behavior of individual companies can have an influence on the results that is more idiosyncratic in nature. Exhibit 1 shows the use of ETFs by U.S. insurers over more than 20 years.
2025 saw a large ETF AUM increase of 25%, doubling the growth rate since inception. In a reversal from recent years, the three-year compound annual growth rate (CAGR) turned positive (see Exhibit 2).
